We shape the brand.
Then build the world around it.

WE ARE SPECTOR

WE ARE SPECTOR

35 Mercer Street
New York, NY 10013

35 Mercer Street
New York, NY 10013

Spector is an independent
design agency based in Soho, NY.

Spector is an independent
design agency based in Soho, NY.

Spector is an independent
design agency based in Soho, NY.

Our Process

Our Process

THE AGENCY

WE WORK

THE AGENCY

WE WORK

Pitchday is an independent creative agency working with the names that lead their categories — from Singapore to San Francisco.

Pitchday is an independent creative agency working with the names that lead their categories — from Singapore to San Francisco.

The work is beautifully crafted, sharpened by experience, and elevated by AI. From global launches to the tools built in our own lab, craft and AI don't compete here. They collaborate.

The work is beautifully crafted, sharpened by experience, and elevated by AI. From global launches to the tools built in our own lab, craft and AI don't compete here. They collaborate.

Built by the people who’ve been the client.

Pitchday was built to be the partner we always wished for, on the other side of the table. The difference between a good launch and a great one almost always comes down to one thing: the right creative team beside you.

The launch is the part everyone sees.

Everything before it — the late nights, the budget you fought for, the markets you aligned, the teams you held together — that's where the real work happens. Built to be in it with you behind the scenes, and standing beside you on the day it counts.

How the work gets made

Most agencies have one of these. The work needs all three.

01 / Insider Knowledge

Sat on both sides of the table — inside the platforms, and in the agencies briefed to deliver for them.

02 / Experienced team

From creative to account management, the right people on every project. No junior handoffs.

03 / The advantage

Where insider knowledge meets world-class craft, the work goes beyond what any brief imagined.

Whatever's Next - Let's Make It Yours

Spector Logo
A woman with long, wavy hair and a confident smile, standing with arms crossed in an office setting.

Tea Windsor

New Business

Whatever's Next - Let's Make It Yours

Spector Logo
A woman with long, wavy hair and a confident smile, standing with arms crossed in an office setting.

Tea Windsor

New Business

Whatever's Next - Let's Make It Yours

Spector Logo
A woman with long, wavy hair and a confident smile, standing with arms crossed in an office setting.

Tea Windsor

New Business

The Team

The Team

Max, founder, ex-Google Play, before going independent to build the agency he wished existed. [Shreya], Managing Director, ex-Google Ads Marketing with agency-side account leadership experience, now running the operation end to end. [Valerie], US lead, ex-Android, across developer platform and brand marketing. 

Behind them, a senior creative team across three continents — invested in outcomes as if they were their own.We fixed that.

Max, founder, ex-Google Play, before going independent to build the agency he wished existed. [Shreya], Managing Director, ex-Google Ads Marketing with agency-side account leadership experience, now running the operation end to end. [Valerie], US lead, ex-Android, across developer platform and brand marketing. 

Behind them, a senior creative team across three continents — invested in outcomes as if they were their own.We fixed that.

Photo of Nao Fujiwara, the CCO of Spector

Max Hamelin

Founder

Photo of Nao Fujiwara, the CCO of Spector

Max Hamelin

Founder

Photo of Nao Fujiwara, the CCO of Spector
Max Hamelin

Founder

Photo of Emily Eriksdotter, the Head of Projects of Spector

Shreya Shetta

Managing Director

Photo of Emily Eriksdotter, the Head of Projects of Spector

Shreya Shetta

Managing Director

Photo of Emily Eriksdotter, the Head of Projects of Spector
Shreya Shetta

Managing Director

Photo of Dieter Hertz, the Creative Director of Spector

Valerie Gee Wehrmeijer

US Operations

Photo of Dieter Hertz, the Creative Director of Spector

Valerie Gee Wehrmeijer

US Operations

Photo of Dieter Hertz, the Creative Director of Spector
Valerie Gee Wehrmeijer

US Operations

Spector Logo
Smiling young woman with light brown hair tied back, wearing a black t-shirt against a neutral studio background.

Shreya Shetta

MANAGING DIRECTOR

SOME BRANDS JUST REFUSE TO BE FORGOTTEN.